Energize and invigorate the caffeine and octane experience by better supplying customers with coffee and drinks to keep people engaged and excited to be there.
What if Caffeine & Octane, actually served coffee at their morning car show?
you would think because of the name that Caffeine & Octane would offer coffee. Currently, it is more of a BYOB situation, but we believe that they would benefit greatly from partnering with a coffee shop. What better shop than Black Rifle Coffee Company, they have a large cross-over in demographics and would have a very mutually beneficial business relationship.
Project Background
Purpose Statement:
Project Executions
1- The Truck Design
2- Extra Dilverables
Consumer Journey:
Decides to attend Caffeine & Octane
Arrives at 9:00am on Sunday
Walks around the first couple of lots to look and see what showstoppers are around this month, talk to a few owners, make connections, etc…
Wonders where the caffeine is at Caffeine & Octane
Sees the large army vehicle with coffee on the side and sees the sponsor is BRCC and just has to get a cup
The Big Idea:
Caffeine & Octane would team up with Black Rifle Coffee Company to renovate a vintage army truck (specifically an M35 Military Truck ) by making the cargo space into the perfect little cafe. We would also have a custom seating area with army cots/benches and a fire pit with weather permits.
Truck menu
branded thermoscot/bench